While in charge of all creative for MusclePharm I oversaw a major brand revision. New labels were being finalized from printers, new ads focused on featuring the MusclePharm athletes were implemented, as well as a rebranding of the MusclePharm world headquarters offices and state-of-the-art gym.
Ads where featured in magazines world-wide, UFC Magazine, Muscle and Fitness, Muscle and Strength, FLEX, and many more.
I feel the design and branding was a major part of MusclePharm’s growth in 2011 and in 2012, new ads, sales slicks and booklets went out to sales reps and vendors. MuslcePharm Corporation sales net in 2010 - $4,199,959 sales net in 2012 $67,055,215. Per MusclePharm Corp Annual Report, MSLP.
All designs and imagery are the sole property of MusclePharm Corporation.
This was work conducted for Fiat Chrysler Automotive (FCA) introducing their new Jeep Renegade. This is just a portion of the book and training boards used on the North American tour for this vehicle launch. The tour also included booths, banners, teaching boards and on-site test drives of the vehicle.
This was work conducted for Fiat Chrysler Automotive (FCA) introducing their new line of Dodge vehicles and introducing the Hellcat series. This is just a portion of the book, boards, giveaways and web training that was used in educating FCA employees about the newest vehicles in their Dodge lineup.